The Brandstack Marketplace module unifies your multi-platform selling operations across Amazon (SP-API) , Myntra (PPMP) , Flipkart (Seller Hub) , and Eternz via Unicommerce or direct API integrations.
For multi-channel brands in India, operating across multiple seller portals means dealing with different commission tiers, delayed settlement cycles, unpredictable pre-dispatch cancellation spikes, and decentralized inventory. Brandstack consolidates all marketplace signals into a single real-time operations room.
Brandstack Marketplace: Real-time warehouse status, channel filters, and cohort sales & returns strip
The Unicommerce Hub: When Brandstack connects to your ERP/WMS (like Unicommerce), every marketplace order, fulfillment status, cancellation, and return syncs automatically—giving you centralized inventory truth without opening 4 seller portals.
1. Real-Time Status Strip & Sales KPIs At the top of the Marketplace dashboard, two distinct KPI layers operate together:
A. The “Independent of Date Filter” Real-Time Health Strip This top gray bar tracks live operations today, regardless of which calendar date range you have selected:
Today's Sales (Invoiced) Live invoiced sales today: ₹1,749 (vs. Yesterday: ₹0).Why it matters: Real-time morning pulse on whether marketplace sales are flowing normally.
Today's Order Items Units dispatched today: 1 item (vs. Yesterday: 0).
Total SKU Count Active catalog count: 47 SKUs currently listed across connected marketplaces.
Out of Stock Risk Stockout rate: 4.26% (2 SKUs at zero stock ).Operational Alert: Stockouts on Amazon and Myntra trigger listing deprioritization and penalty fees.
B. Cohort Sales & Returns KPI Strip (Last 30 Days) Directly below the channel filter tabs (All Channels, Flipkart, Amazon, Myntra, Eternz), Brandstack reports 30-day cohort metrics:
Returns Basis Toggle (Return date vs. Order date): Brandstack allows you to view returns based on Order date (assigning the return back to the cohort in which the customer placed the order) or Return date (for cash accounting when the return arrives).
2. Daily Sales Trends & Channel Concentration
Daily invoiced sales trend per marketplace and channel volume comparison
A. Sales Trend (Invoiced Sales) Tracks daily invoiced volume per channel:
Myntra (Magenta Line): Highly episodic. Shows a massive single-day surge on September 15 hitting ~₹36,000 , reflecting the power of Myntra fashion events and high-intent discount shoppers.Amazon (Orange Line): Steady daily baseline with noticeable mid-week peaks (e.g. August 26 reaching ~₹19,000).Eternz (Teal Line): Consistent secondary marketplace volume, peaking around September 10 (~₹16,000).Flipkart (Yellow Line): Steady low-volume contributor for this catalog.
B. Channel Comparison: Order Share Ranks overall order volume across marketplaces:
Myntra: ~29 orders (Dominant volume driver for apparel and jewelry).Amazon: ~23 orders (Consistent high-AOV Prime orders).Eternz: ~18 orders (Curated design discovery).Flipkart: ~6 orders.
3. Marketplace Sales Waterfall & Category Share
Marketplace Sales Summary reconciliation table and category share pie chart
A. The Marketplace Gross-to-Net Waterfall Marketplaces operate with heavy promotional discounts and high customer cancellation rates before parcels leave the warehouse:
\text{Gross Sales} &\quad \mathbf{₹5,08,005.00} \quad (\text{76 Orders}) \\
- \text{Discounts} &\quad -₹1,01,750.00 \\
- \text{Cancelled Orders} &\quad -₹1,46,279.00 \quad (\text{30 Orders cancelled pre-dispatch}) \\
\hline
= \text{Invoiced Sales} &\quad \mathbf{₹2,59,976.00} \\
- \text{Returned Orders} &\quad -₹9,048.00 \quad (\text{2 Orders}) \\
- \text{RTO Orders} &\quad -₹14,399.00 \quad (\text{1 Order}) \\
\hline
= \mathbf{Net Sales} &\quad \mathbf{₹2,36,529.00} \\
- \text{Shipping} &\quad ₹987.00 \\
- \text{COD Charges} &\quad ₹0.00
\end{aligned}$$
<Warning>
**The 39.5% Cancellation Leak:** Out of ₹5.08 Lakhs in booked marketplace orders, **₹2.48 Lakhs (nearly 50%) is lost to discounts and pre-dispatch cancellations**. On marketplaces, impulse shoppers frequently cancel within 2 hours of placing an order. Having an integrated ERP (like Unicommerce) hold dispatches for a 2-hour buffer prevents wasted packaging, shipping label generation, and warehouse packing labor.
</Warning>
### B. Category Share (Unicommerce Orders)
* **COMBO Sets:** **51%** of sales. Multi-piece bundles dominate marketplace demand.
* **Necklaces:** **21%**.
* **Earrings:** **20%**.
* **Bangles:** **5%**.
* **Rings:** **4%**.
---
## 4. Status Breakdown, State Demand, and SKU Matrix
<Frame caption="Order status and COD vs. Prepaid splits, top delivery states, and channel-wise product sales matrix">
</Frame>
### A. Order Status & Payment Mode
* **Order Status:** **~60% Complete** vs. **~40% Cancelled** before dispatch.
* **COD vs. Prepaid:** An exact **50% COD / 50% Prepaid** split across marketplaces.
### B. Top Delivery States by Marketplace Sales
1. **Telangana:** 4 orders · **₹34,945** (High-AOV bridal and choker purchases in Hyderabad).
2. **Gujarat:** 7 orders · **₹30,492** (Highest order frequency).
3. **Karnataka:** 3 orders · **₹18,446** (Urban Bangalore marketplace preference).
4. **Uttar Pradesh:** 1 order · **₹10,399**.
5. **Maharashtra:** 1 order · **₹5,198**.
### C. Channel-Wise SKU Sales Matrix
Brandstack reveals **which marketplace sells which specific SKU**:
| SKU Code | Product Name | Total Sales | Amazon Sales | Myntra Sales | Flipkart Sales |
| :--- | :--- | :--- | :--- | :--- | :--- |
| `NM-SET-009` | **Antique Gold Set** | **₹38,397** | ₹12,799 | **₹25,598** | — |
| `NM-SET-002` | **Festive Pearl Set** | **₹22,398** | — | **₹22,398** (100% Myntra!) | — |
| `NM-SET-001` | **Bridal Kundan Set** | **₹19,999** | **₹19,999** (100% Amazon!) | — | — |
| `NM-SET-010` | **Pearl Bridal Set** | **₹15,999** | — | **₹15,999** | — |
| `NM-SET-003` | **Temple Jewellery Set** | **₹14,399** | — | **₹14,399** | — |
| `NM-NEC-002` | **Layered Gold Chain** | **₹10,347** | ₹3,449 | **₹6,898** | — |
| `NM-NEC-003` | **Pearl Rani Haar** | **₹10,399** | **₹10,399** | — | — |
| `NM-EAR-002` | **Pearl Jhumka** | **₹7,197** | ₹4,798 | — | **₹2,399** |
| `NM-NEC-007` | **Antique Coin Mala** | **₹4,649** | ₹4,649 | — | — |
<Tip>
**Platform Catalog Specialization:**
* **Myntra Buyers Love Festive Sets:** `NM-SET-002`, `NM-SET-010`, and `NM-SET-003` generate 100% of their marketplace revenue on Myntra.
* **Amazon Buyers Seek Heavy Luxury & Classical Items:** `NM-SET-001` (*Bridal Kundan Set* at ₹20K) and `NM-NEC-003` (*Pearl Rani Haar*) sell exclusively on Amazon.
* **Strategic Action:** Do not divide inventory evenly across all marketplaces. Stock festive and fashion sets in Myntra PPMP, and allocate luxury bridal chokers and rani haars to Amazon FBA.
</Tip>
---
## 5. Return Diagnostics, Dead Stock Tracking & Live Orders
<Frame caption="Channel-wise return rates, return reasons, dead stock tracker, and live Unicommerce order feed">
</Frame>
### A. Return Percent & Root-Cause Reasons
* **Channel Return Rates:** Return rates remain below 2.6% across Myntra, Amazon, Eternz, and Flipkart.
* **Top Return Reasons:**
1. *Quality not as expected* (1 return)
2. *Not as pictured* (1 return)
*Insight:* In fashion jewelry, studio lighting can create unrealistic color or shine expectations. Adding unedited lifestyle videos on listings directly combats "not as pictured" complaints.
### B. Products with Zero Order (Dead Stock Alert)
One of the most valuable features for operations managers is the **Dead Stock Tracker**, which highlights items holding warehouse space without generating a single sale in 30 days:
| SKU Code | Product Name | Idle Units in Stock | Operational Action |
| :--- | :--- | :--- | :--- |
| `NM-SET-007` | **Polki Wedding Set** | **9 units** | 🚨 Highest idle capital. Run a 15% marketplace deal or bundle. |
| `NM-SET-012` | **Kundan Meenakari Choker Set** | **8 units** | Update primary listing image; test new search keywords. |
| `NM-NEC-011` | **Temple Long Haram** | **6 units** | Seasonal bridal piece; hold for wedding season. |
| `NM-RIN-009` | **Emerald Cocktail Ring** | **5 units** | Low ticket; bundle as an add-on item. |
| `NM-BNG-009` | **Heavy Kada Pair (Bridal)** | **4 units** | Check listing search ranking. |
| `NM-EAR-011` | **Chandelier Bridal Jhumka** | **3 units** | Feature in cross-sell recommendations. |
| `NM-SET-011` | **Grand Polki Bridal Set** | **3 units** | High price point; evaluate influencer seeding. |
| `NM-NEC-012` | **Navratna Statement Necklace**| **1 unit** | Single piece remaining; liquidate. |
### C. Recent Orders (Live Multi-Channel Ledger)
A live, consolidated chronological feed of orders arriving across channels:
* *Minimal Bar Pendant:* **Eternz** · Rahul Rao (Chennai, Tamil Nadu) · **₹1,749**
* *Meenakari Bangle Set:* **Myntra** · Meera Gupta (Surat, Gujarat) · **₹3,999**
* *Emerald Drop Necklace:* **Myntra** · Tara Desai (Hyderabad, Telangana) · **₹7,599**
* *Pearl Rani Haar:* **Amazon** · Kabir Kulkarni (Lucknow, UP) · **₹10,399**
* *Festive Pearl Set:* **Myntra** · Rahul Menon (Bengaluru, Karnataka) · **₹11,199**
* *Kundan Choker +1 more:* **Myntra** · Aditya Malhotra (Hyderabad, Telangana) · **₹23,198**
* *Emerald Danglers:* **Flipkart** · Manav Malhotra (Surat, Gujarat) · **₹4,249**
---
## 6. The Marketplace Operator's Daily Checklist
<Steps>
<Step title="1. Check the Out-of-Stock (OOS) Strip">
Review the top gray bar every morning. If the OOS rate rises above 3% or hero SKUs show zero stock, trigger an immediate warehouse replenishment to avoid listing rank drops.
</Step>
<Step title="2. Audit 2-Hour Cancellation Buffers">
Ensure orders marked cancelled on Myntra or Amazon within the pre-dispatch window are stopped immediately in Unicommerce to prevent wasted packing and shipping fees.
</Step>
<Step title="3. Rebalance Channel Inventory">
Use the **Channel-Wise SKU Matrix** to route inventory to the platform that actually sells it: Festive sets to Myntra, Bridal/luxury chokers to Amazon.
</Step>
<Step title="4. Liquidate Zero-Order Products">
Review the **Products with Zero Order** list weekly. Reprice, re-photograph, or bundle stale inventory before it incurs long-term marketplace storage fees.
</Step>
</Steps> 
